The three major airline companies raised their fares this last week by $10 because of the increased prices of jet fuel. The recent spike in fuel prices are blamed for bringing as many as three price increases to the airline industry in the last month alone. Most of the companies did not however, raise fares to destinations where smaller, more efficient airlines fly. Delta Inc. has been the leader in these fare increases, which makes one question the reality of the need to raise the prices. Delta has been on the verge of dying over the past few months, and maybe this is a plan to fight that. Is Delta the one setting the price, or is it the market?