Apple’s sales were up for the second quarter in a row. They attribute this rise in both profits and revenues to increased sales of Macintosh computers, up 43 percent, and the Apple iPod, up almost seven times.
With the boom in personal entertainment, Apple has a firm grasp on market share with the iPod. This is not the only portable digital audio player on the market but it has turned out to be one of the largest selling models. With the increased memory capacity and the ever reducing cost of this technology, Apple’s grip on the market is continually getting stronger.
Could another competitor to gain control over this market? It’s relatively large with a number of competitors in it. Is there anyway for another producer to knock Apple from the top of the pile?