Honda is having some problems with their ATVs. The company recalled 200,000 ATVs because of problems with steering. The company is contacting consumers that purchased the vehicles to inform them of the problems, and offer free repair. Earlier this year I read an article about Honda and their drop in sales last year. Honda is known for quality, and I wonder how this may continue to affect their future sales. I have also thought on how much consumer demand for Honda is placed on brand loyalty.