Outsourcing Creativity

The article "Will outsourcing of creative ad work become a reality?" is quite interesting. India is taking action to lure companies to outsource their advertising needs. Will American business take advantage of this potentially cost saving measure, or will they miss the boat because of the "egonomics" involved in moving creative ideas across national boarders. I believe outsourcing creative work will create an important cost advantage and thus make firms better able to compete in global markets.

1 comment:

Dr. Tufte said...

It is a folk theorem in economics that all benefits (and costs) acrrue to the holders of fixed assets. This is especially the case in a wetware industry like advertising. If India can get anyone to outsource their ad budgets, it is a sign that they have talent that was not picked up by larger western advertising firms.