The article "Will outsourcing of creative ad work become a reality?" is quite interesting. India is taking action to lure companies to outsource their advertising needs. Will American business take advantage of this potentially cost saving measure, or will they miss the boat because of the "egonomics" involved in moving creative ideas across national boarders. I believe outsourcing creative work will create an important cost advantage and thus make firms better able to compete in global markets.
Posted by ron at 4/13/2005 03:18:00 PM