Staples to Copy
Staples, the office-supply chain, will allow citizens in four large cities to make free copies of their tax documents on April 15th. While the company says it is performing the service as an act of volunteerism, I believe they are receiving great advertisement. Not only is there name being broadcasted across the media, but they are also giving potential customers a great experience that may entice them to choose Staples as their source for business supplies. This management decision has already helped boost stock prices, and will probably help increase revenue as well.
Posted by BOB at 4/14/2005 05:43:00 PM