Lego puts theme parks on the block
The article “Lego puts theme parks on the block” tells how the 4th largest toy company Lego turned in a 300 million dollar loss last year. The company now is downsizing and outsourcing departments in order to focus on the core (colored blocks). Included in the downsizing Lego is selling off its Lego land theme parks. Having visited the original Lego land park in Billund Denmark I noticed that the core attraction of the park was not the rides but the amazing Lego displays. Very different from the standard American theme parks where bigger and better rides are the source of attraction. Now that the Lego corporation is considering selling off their theme parks I fear they will become Americanized and no different than your average Six Flags.
Posted by Eric at 4/08/2005 09:46:00 AM