Getting Eaten Up
In today’s business environment companies are getting eaten up by each other all the time. In the 1980’s and 90’s, it was quite clear who you were purchasing a product from. A trend started in the late 90’s of larger companies purchasing smaller ones and keeping the merged companies name on the product. This has helped keep strong customer loyalty and market share of the product. One major company that has been absorbed into another while retaining its market identity is Keebler. Is it dishonest by the acquiring company to keep the old company name on a product when the company no longer exists?