General Motors

An article on General Motors states that GM has stopped advertizing with the LA Times. Considering what we have been learning about oligopolies and how they work, it will be interesting to see how competing car companies will react. Do you think they will cut back on advertizing?

1 comment:

Dr. Tufte said...

Probably not. GM is having a hissy fit about some things that were written in the L.A. Times.

However, this could be viewed as a way to establish credibility. Say things that are positive about us or we will take our advertising dollars to another venue (like TV).