In the article Supermarket Bankruptcy, it is referring to the Winn Dixie corporation, which at one time was number four in the supermarket chains. They have recently just declared chapter 11 bankruptcy; they have closed over 200 hundred stores and have slipped down to number 14. Of course there main competition is Wal-Mart, and the reasons for this are because Wal-Mart has the lower prices. It is hard for anyone to compete with Wal-Mart prices. Another problem of the Winn Dixie firm is they really never decided if they were an upscale vendor or if they were a discounter. Which is a mistake on there part because you need to be able to have a target market, so you know exactly who to target.