PepsiCo and Obesity
PepsiCo is taking an interesting approach to the Obesity lawsuit craze. (http://www.msnbc.msn.com/id/7067184/) Pepsi is trying to be proactive in protecting itself from the obesity lawsuit age that we live in. Will trying to steer its adds away from kids have a positive or negative effect on demand? I think that demand won't be changed a whole lot. PepsiCo has already made inroads with parents so steering advertising away from kids will most likely be very inelastic because brand loyal parents already introduce pepsi products to their kids.
Posted by ron at 3/02/2005 11:42:00 AM