All of a sudden seasonal demand makes a little more sense to me. I'm predicting that's what we’ll see with Giro’s new TuneUps ski helmet. According to the article in Businessweek titled, "A Soundtrack for Downhill Racers", the helmet allows you to listen to music while you ski. It comes with a cord that plugs in to a digital-music player to let skiers and snowboarders rock out on the slopes. Sounds like a great idea, especially for those of us who love to rock out on the slopes without music. With helmets becoming more popular on the slopes this will definently increase the demand; however, it will probably be only seasonal demand.