3/08/2005

McDonalds Changing the Menu

McDonald's is adding new more nutritious items to their menu. In the article McDonald's rolls out new lifestyle campaign they talk about how McDonald's is adding fruit instead of fries to happy meals and how they have introduced new salads to the menu. This is great for McDonalds to stay up with the healthier lifestyle crazy that has hit Americans. It shows that they are wiling to compete, but the majority of the items on the menu are deep fried or filling with fat and calories. So what will the company do to keep up with this demand? They cannot change everything on the menu. Will the company go under if they cannot keep up with health demand?

2 comments:

Spencer said...

The deal with McDonald's is that they will always sell food that is extremely high in fat because people will buy it and eat it. America seems to be trying to put on a healthy face, but in the end it will all pan out to be a health fad and America will still continue to eat itself into the grave by eating McDonald's tasty, greasy, fatty food. I for one don't eat McDonald's and I'M LOVING IT!!

Dr. Tufte said...

-2 on Nick's post for spelling mistakes.

All of this is good - especially Rico, Ron, and Keston's comments.

I'm going to have to defend McDonald's a bit, because I think we've lost sight of two technological issues. First, fast food is usually fried because this is by far the fastest way to cook. Second, fast food establishments have been slow to include fruit and vegetables because of quality control issues (think about the quality of the stuff your mother used to put in your brown bag lunch - the salami was always edible, but sometimes the pear wasn't). There have had to be unbelievable technological advances to be able to offer fruit and vegetables in a fast form - fast means prepared, and prepared fruits and vegetables spoil quickly. Salad Hut doesn't exist for a good reason. People should be thanking McDonald's for creating a market for Salad Hut to come into existence in the future.

Even so, I'll probably still go for a burger ...