3/08/2005

McDonalds Changing the Menu

McDonald's is adding new more nutritious items to their menu. In the article McDonald's rolls out new lifestyle campaign they talk about how McDonald's is adding fruit instead of fries to happy meals and how they have introduced new salads to the menu. This is great for McDonalds to stay up with the healthier lifestyle crazy that has hit Americans. It shows that they are wiling to compete, but the majority of the items on the menu are deep fried or filling with fat and calories. So what will the company do to keep up with this demand? They cannot change everything on the menu. Will the company go under if they cannot keep up with health demand?

8 comments:

scott said...

I don't think that McDonald's competitive strategy is to change their product line to mostly healthy food. They are differentiating into healthy foods to increase their market share and to disassociate their name with unhealthy food. It seems that McDonald's is used as an overall definition of unhealthy food.

Drake said...

The deal with McDonald's is that they will always sell food that is extremely high in fat because people will buy it and eat it. America seems to be trying to put on a healthy face, but in the end it will all pan out to be a health fad and America will still continue to eat itself into the grave by eating McDonald's tasty, greasy, fatty food. I for one don't eat McDonald's and I'M LOVING IT!!

rico said...

McDonald's will make a lot of people angry if they changed their menu entirely. People enjoy greasy hamburgers and fries, by taking that choice away, demand for McDonald's food will fall. That is what McDonalds is known for, and that is what people want. By adding variety with healthier foods, they cater to the other members of families who wouldn't usually eat there.

ron said...

The fact that we could consider America as part of a health craze is quite entertaining. Americans are more obese then ever and will continue to eat junk because they have no self control. McDonalds is very smart by adding more heathy items because people will eat a salad along with a Big Mac and feel they are eating healthy

Keston said...

I don’t think McDonalds is trying to change their menu, I just think they are trying to cater to a few people who are being more health conscious. Personally I think it is a great strategy, because like Ron said, people will buy a Big Mac and a salad and think they are eating healthy. If it works and McDonalds can make a profit off it, then I say more power to them.

scott said...

I don't think that McDonald's competitive strategy is to change their product line to mostly healthy food. They are differentiating into healthy foods to increase their market share and to disassociate their name with unhealthy food. It seems that McDonald's is used as an overall definition of unhealthy food.

Ann said...

To be competitive a company has to keep up with what the public demands. The trend now is healthier food and Mcdonalds is smart to go with the trend. Wendy's is going with the trend and Mcdonalds will lose business if they don't as well. I also think that know matter how lifestyles change there will always be a demand for fried fast food.

Dr. Tufte said...

-2 on Nick's post for spelling mistakes.

All of this is good - especially Rico, Ron, and Keston's comments.

I'm going to have to defend McDonald's a bit, because I think we've lost sight of two technological issues. First, fast food is usually fried because this is by far the fastest way to cook. Second, fast food establishments have been slow to include fruit and vegetables because of quality control issues (think about the quality of the stuff your mother used to put in your brown bag lunch - the salami was always edible, but sometimes the pear wasn't). There have had to be unbelievable technological advances to be able to offer fruit and vegetables in a fast form - fast means prepared, and prepared fruits and vegetables spoil quickly. Salad Hut doesn't exist for a good reason. People should be thanking McDonald's for creating a market for Salad Hut to come into existence in the future.

Even so, I'll probably still go for a burger ...