3/08/2005

A New Victoria Secrets

In the article Is Chico's teasing Victoria's Secret? they talk about a new company that it competing with Victoria Secrets. It is for the individuals that are not interested in sexy, young underwear. It is for older individuals that want less of the sexy look. I think that this is great that there is a company out there that will have to make Victoria Secrets compete in the market. The more competition ino the market the better for the consumers.

7 comments:

Drake said...
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Drake said...

Competition is almost always a good thing. Hopefully this new company can really compete with Victoria's Secret. That would would be a great thing for me because then I could go buy bras somewhere else cheaper. Victoria's Secret bras are expensive.

heather said...

This sounds like greater competition to Wal-mart lingerie department than to Victoria's Secret. With them targetting an older crowd, that doesn't seem like it would take a significant market share from Victoria's Secret and from what I've read, I don't want my wife wearing Chico any time soon.

Keston said...

This doesn’t sound like much competition for Victoria’s Secret to me. The article says they are targeting middle to high income consumers, isn’t this who Victoria’s Secret targets. Yes, they have other targets, but in order to buy from Victoria’s Secret you have to have some money. It also says that they are targeting those women who are not interested in sexy, young underwear. Isn’t lingerie all about feeling sexy? I agree with Jacques, this sounds more like a company that wants to compete with Wal-Marts lingerie department.

Ann said...

I don't think that Chico's and Victoria Secret are going after the same market. Most of Victoria Secret customers are younger women and will not switch to Chico's. I for one will not switch.

Ann said...
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Dr. Tufte said...

To me this seems more like dividing up the market into finer and finer niches. This is free entry driving profits towards zero in action

(Keep in mind that zero economic profits doesn't mean that you won't make accounting profits, only that no one sees entering your industry as worthwhile any more).