Kraft CEO Is "Living Proof" That An All Kraft's Food Diet Works
Kraft Food's CEO Roger Deromedi came forward today stating that the South Beach Diet actually works and he is "living proof". Kraft has recently launched a new South Beach Diet brand of foods that focuses on eating the "right type of carbs" and eating lean protein; it is considered a modified version of the faddish Atkins Diet. Deromedi claims he has lost 12 pounds since Christmas and credits Kraft's new food line for his success. At first, I thought this was a rather shameless publicity stunt for their CEO to get the word out about the new product line, but I've changed my mind. If it works for him and he can personally show the diet's benefits, that's all the more reason for other dieter's out there to give it a shot.