3/02/2005

Demand for Martha

Martha Stewart may be back and as strong as ever. In this article, (http://www.msnbc.msn.com/id/7038081/site/newsweek/), it explains some of the things she is planning. Her misfortunes and her willingness to comply with the punishment may have actually increased the demand for Martha. Her fans seem to feel she was treated unfairly and can't wait to be able to support her. Could it be possible that Martha will be more marketable than ever because of her mistakes. Did prison time actually rejuvinate her career. How do you measure the demand increases or decreases caused by this type of exposure.

5 comments:

salty said...

Martha Stewart has always been an icon to stay-at-home mothers. The demand for Martha at first will be in the innovation stage of the product life cycle. Then she will gradually go through the cycle till it hits decline and then it will be the same old Martha. Give her two years and then her demand will be the same as always.

Jones said...

I think how Martha's fans react to this whole scandel much depends on how the media portrays her. A lot of stay at home mothers watch the news and may be influenced by the media this way. If the media leans towards Martha being treated unfairly, I think many house wives will be on Martha's side and remain fans of her work. I'm sure the homemakers miss Martha and are looking for any reason to excuse what she did wrong. The stay at home moms want their role model back!

Keston said...

This is a very interesting article. I agree that Martha will come back bigger and better than ever, for a while. Many of her fans don’t think she was in the wrong, or else they don’t see it as being that big of an offense. I agree with Salty that at first she will have a high demand for her products, but before long she will be back to the same ratings as she was before she went to prison. Just by watching her ratings go up or down, you should be able to measure the demand this exposure has created for Martha and her products.

Luise said...

If Martha Stewart was mistreated then all the upper management of Enron and Aruther Andreson were treated unfairly. Dishonesty is dishonesty, and she knows wrong from right.
There is no marginal utility to being unethical. The time she spent in jail was small compaired to what she cost others by dumping her stock.

Dr. Tufte said...

-2 on Ron's post for a poorly formatted link and multiple grammatical mistakes.

Perhaps this is proof of the adage that there is no such thing as bad publicity.

Personally, I don't think it's correct to say that she appeals to stay-at-home mothers or homemakers either. I think she appeals to people with a certain intensity about how they approach their home.

I don't agree with Luise about Enron and Arthur Anderson, but I do about Martha. I am quite sure she knew what she was doing was wrong. I don't think that's been well sold to the public.