3/30/2005

When are we taking sexual discrimination cases too far?

IKEA, the Swedish furniture company, is being accused of sexual discrimination. It is being claimed that in their instruction manuals for putting together their furniture they only dipict men not woman in the pictures. It is being claimed that IKEA is therefore against sexual equality among men and women. I think that equality between genders is an absolute must, but at some point we have to draw the line. I don't think that IKEA meant any discrimination towards woman in this case. I'm all for women's rigts, but I think some instances are taken too far. Of course women can put together furniture as well as men can, and by thinking that IKEA might assume otherwise is more like discrimination to me. http://money.cnn.com/2005/03/10/news/international/ikea.reut/index.htm?cnn=yes

5 comments:

rico said...

I believe business is business. If they want to portray ads with only males in the pictures, let them do it. (Although I would prefer to see females over males). The point I am making is that business's have the same rights as we do. If they want to do business that way, so be it. It will only hurt them if women rights activists refuse to purchase from that company on the grounds that they think the company is sexist. If it were an employee issue, then it would be different. In an ad, who the hell cares? Let them do business the way they want.

salty said...

Jones is right, we are taking this discrimination thing too far. The problem is that there is no line that says this is ok and this isn't ok. Also, we keep giving into complaints because it offends the person and we don't want to make them mad. We are not a strong society when it comes to the subject of discrimination.

sierra said...

Yes, we are taking sexual discrimination way too far. There is not much companies can do because know matter who their target market is, someone will find something against that company that is sexually discriminating. I like what rico said, and that is, "let people do what they want with their business, so long as they are not hurting their employees."

BOB said...

Sexual discrimination has been taken too far. Managers must be constantly alert to situations that might be portrayed as discrimination. Men and women are different, and are better at different tasks. This does not limit them, it describes them.

Dr. Tufte said...

-1 on Jones' post for a poorly formatted link.

Yikes. It seems to me that the polite thing to do is to first ask Ikea to include some women in its directions. If they don't, then that is discrimination.

Having said that, I do know (more or less) who the pseudonyms corrspond to, and no women have commented on this. Perhaps they feel differently.