Delta Airlines announced it will stop selling food on its flights and give passengers a choice of snacks instead, in order to help reduce costs. Delta will also be eliminating the pillows available on the flight in order to save even more money.
A Delta senior vice president said these latest changes might offend travelers from the glamorous days of air travel, but most travelers today are value seekers. Efficiency and value to the customers are two major ways airlines are surviving. In order for Delta to stay afloat they are cutting some of their variable costs and increasing what the customer is demanding, efficiency. Do you think these new managerial decisions will help or hurt Delta in the long run?