Whats in a Color?

When you go looking for a new car is color the first thing you look for? Does it even matter what color you get? In this article i found it says that "North America likes paints that are more conservative, but have sparkly flecks, although the colors are brighter than they were a decade ago, Boettcher said. Emerging Asian markets like bright, hopeful colors, including red and gold. In Europe, the palette is larger, less sparkly and funkier. Because cars there are smaller, European automakers experiment with colors like pink and kelly green. Blacks tinted with red and green also are growing in popularity." I don't know a whole lot about cars, so one of the things I can pick out when I go car shopping is the color, so heck ya it matters to me. I just find it interesting that different countries have different demands for different colors. What do you guys think, does color matter to you?


Chloe said...

I think color does play somewhat of a role in car buying. If I see a color of car that is ugly to me, I'm not going to buy it. However, it's not the top priority for me. If it's a neutral color and the only one available, though it may not be my top choice I'd probably still buy it if I liked the other features the car had to offer.

Connor said...

I just bought a new car and the color was not a top priority. I was conscious of it though. My only preference concerning color was to buy a car that would not attract as much heat as other colors. I ended up getting a color called shimmering sand. Which is a conservative color, but has sparkly flecks in it. So, I guess I fit the description of the typical North American car consumer.

Jasmine said...

I defiantly think that color plays an important role in buying a car. It's obviously not the most important detail but I personally wouldn't not buy a car, even if it had everything else that I wanted if it was a ugly color. That's why when you see high-end, pricey cars you never see a radical or ugly color, because the car companies know they wouldn't sell many cars if they were puke green or dookie brown.

Dr. Tufte said...

-1 on Jasmine's comment for inappropriate use of word.

Umm ... dookie? I've never heard that one before.

This is much more complex than it sounds. By offering different choices, they are explicitly trying to subdivide the market to be able to charge markups over marginal cost.

That's all well and good, but by not offering certain colors, firms are saying that those are colors on which they can't mark up over marginal cost. This seems pretty odd to me, and to my knowledge there isn't a reasonable explanation for this.