Another Benefit of the Internet
Even though diehard shoppers will still stand in lines for hours before a store opens just at a chance to get a discount on some products, Monday will be a big internet shopping day. Internet shoppers wait until Monday to make their purchases because business connections tend to be faster than those high speed connections found in homes. It has been estimated that internet purchases during this holiday season will increase 24% over those of last year. This increase is expected because most shoppers feel that they can find lower costs on the internet, even with paying shipping. The increase in price sensitivity is due to the increase in cost of heating homes, increase gas prices, and other increases of costs on necessities.