11/30/2005

Oprah's endorsments set the holiday trends

Oprah earlier this month endorsed her favorite products and gifts for the season. I am wondering just how much she charges. Is this going to be as big as Super Bowl commercials? Will people be clammoring to have Oprah try their product so that their product will be seen by hundreds of house wives and young women accross the country. She's got a lot of marketing power and she is not afraid to use it. I'm sure that no matter what she endorsed would see a sales increase. If she likes to eat dirt then all of a sudden its popular?!

3 comments:

Frank said...

I agree Oprah has God-like marketing powers. With her women followers it’s cult like if you ask me, and yes if I was selling something I’d want her to indorse it on her show.

Morgan said...

While it is true that Oprah has a lot of marketing clout, I think it has nothing to offer, but great potential benefits for everyone! If many of the companies that Oprah "endorses" on her show receive substantial increases in profits, then they are likely to donate more money to chartities, or to Oprah's angel network, etc... proving that innumerable benefits, and positive externalities can occur as a result of Oprah's tremendous influence!

Dr. Tufte said...

Umm ... I do this on my blog ... does that make me so wrong?

On the whole, I'm not sure I see the problem here. Oprah has an established repuration that she is unlikely to risk. If they want to use that to hawk products, then I'm pretty sure they are good ones. It's not at all clear to me that this is any worse than UL listing, the Good Housekeeping Seal of Approval, or an endorsement from Consumer Reports.