Title companies

From a discussion in class, as well as with a few other people I am yet to find someone that is completely satisfied with their title company. I found this article about a real estate agent that is opening a title company so that customers can get everything done in a "one stop shop." It also states that it's becoming a rising trend for real estate companies to start their own title company. That sounds like a great idea to me, assuming that these title companies would be better than the ones already in existence, as better title companies enter the market this will cause these other companies to shape up or get out.