Too Many Products?
Recently in the news an article explained that Mars the candy maker of a variety of candy bars decided to purchase a dog treat producer Greenie. Is this attempt to achieve economies of scope out of hand? I must admit that by selling more products to achieve more profits is one thing but to be associated with dog food from a candy producer stand point is something else. Can companies go too far in providing different products to consumers?
Posted by Tom at 4/13/2006 04:08:00 PM