The needs and wants of people today are getting more and more into their physical look. One industry in particular is the tanning industry. People spend more than $5 billion a year on tanning. It is also an industry that isn’t dominated by any one company. The single largest company has only 5% of the market. This is identical to the video rental stores in the 80s before the Blockbuster stores came out. Entrepreneurs are seeing this trend and trying to jump at the opportunity. This is a real possibility that most people have overlooked.