This blog contains posts and comments written by students in Dr. Tufte's economics classes at Southern Utah University.
4/13/2006
Blackberry vs. Redberry
RIM has announced that it is on track to deliver its new blackberry to China the middle of next year. Recently following their announcement, China Unicom announced the introduction of their new Redberry. The Redberry is designed similar to the Blackberry, and has many of the same features. RIM will look into filing a lawsuit in China, but the litigation process is long and difficult. They seemed to be able to enter the market in China, but Chinese competitors seem to have the advantage.
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2 comments:
RIM has tied up with china Mobile which has a larger customer base..
So i guess Redberry would not last long at least the name wont ... they will be forced to change it..
I think the actions of RIM tell us that they think the net gain in China - after the lawsuits - is worth pursuing.
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