The biggest day of the year for commercials, Super Bowl Sunday, there was some new ways of advertising. In "Super Sinless" by Krysten Crawford http://money.cnn.com/2005/02/07/news/fortune500/superbowl_roundup/index.htm she reported that the advertisers paid $80,000 per second to have their ads played during commercial breaks. Just like the saying "time is money" but who knew one second could be worth $80,000. This could one of the most expensive ways to change the Indifference curves.
Budweiser made an interesting commercial this year not about partying or crazy frogs, but they told consumers that if they purchased their product they would be supporting our troops over in Iraq. That was very interesting to me because they hit on a new target market.