The biggest day of the year for commercials, Super Bowl Sunday, there was some new ways of advertising. In "Super Sinless" by Krysten Crawford http://money.cnn.com/2005/02/07/news/fortune500/superbowl_roundup/index.htm she reported that the advertisers paid $80,000 per second to have their ads played during commercial breaks. Just like the saying "time is money" but who knew one second could be worth $80,000. This could one of the most expensive ways to change the Indifference curves.
Budweiser made an interesting commercial this year not about partying or crazy frogs, but they told consumers that if they purchased their product they would be supporting our troops over in Iraq. That was very interesting to me because they hit on a new target market.
1 comment:
I think the commercial where the car shows for 5 sec is a great idea. not only is it too quick to bore you, I would think it's also cheaper to buy! pure geneous. btw I just got my super bowl tickets for 2006! I went through SuperBowlLoans.com, check 'em out worked great for me.
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