2/07/2005

Super Bowl Advertising

The biggest day of the year for commercials, Super Bowl Sunday, there was some new ways of advertising. In "Super Sinless" by Krysten Crawford http://money.cnn.com/2005/02/07/news/fortune500/superbowl_roundup/index.htm she reported that the advertisers paid $80,000 per second to have their ads played during commercial breaks. Just like the saying "time is money" but who knew one second could be worth $80,000. This could one of the most expensive ways to change the Indifference curves.

Budweiser made an interesting commercial this year not about partying or crazy frogs, but they told consumers that if they purchased their product they would be supporting our troops over in Iraq. That was very interesting to me because they hit on a new target market.

10 comments:

rico said...

At the beginning of the super bowl they mentioned that Budweiser had ten ads during the super bowl. That is $24 million in advertising for one day! It is amazing how much money these companies pay for advertising. In a poll conducted by Fox, approximately 10% of viewers watch the super bowl just for the commercials!Personally, I think advertising during the super bowl is money well spent.

Keston said...

Like Rico said, I think advertising during the Super Bowl is money well spent, even if it does shift the indifference curves. In a few of my classes we talked about the Super Bowl commercials and who they were targeting. This year the commercials were geared more towards family than in past years. If this target market is going to respond more to the ads from the Super Bowl, then I think it's well worth it for these companies to spend this much on advertising.

June said...

What target market is Budweiser trying to gain access to. I guess they are trying to reach everybody, because who doesn't want to be patriotic. Even people who hate the war and curse President Bush for it still "support the Troops". How exactly does buying one specific brand of beer support troops anyway.

After September 11, and in subsequent political races people were often accused of using the tradgedy for political or economic gain. Perhaps this is the same type of manipulation. Will the same outcry result?

salty said...

I agree on the comment that advertising during the Super Bowl is "money well spent." People remember these commercials forever. The commercials have a position in the consumer's minds because they are apart of the greatest sporting event. You have to advertise during the Super Bowl even if it changes the indifference curve.

ron said...

Super Bowl Advertising is overated and could be dangerous. Everybody is expecting the spectacular and when they don't get it they tend to "dog" the comercial. Yes, it is a big audience but if you fail you fail in front of that big audience. Companies that advertise during the Super Bowl would be better off saving their money and spending it on more productive marketing channels.

stockton said...

I disagree with the comment by ron about companies saving their money on the commercials and spending it on other things. Advertising during the Superbowl is affecting others worldwide and being shown to millions of people simutaneously. What better way to show off your product, boost its appearance, or introduce a new line of products or services than through that window of opportunity? I think it is smart advertising on the part of those who actually do it.

Harry said...

The Super Bowl the biggest day for advertisements of the year. Even after reading how much it costs per second, I still think that it is a wise investment. The reason for this are because lots of people just watch the super bowl for the advertisements. So when you put your commercial on during the super bowl it gets your name out there and also reaches your target market. People almost look at your product different if you are willing to spend that much money to put it out there.

Marie said...

It is amazing the power that comes from advertising during the Super Bowl, and the money generated. I makes me laugh because the old lady that I live with thinks that the reason that there are so many commercials on TV is because the TV networks are going broke. I certainly beg to differ. I also find it interesting where companies will take there advertising to penetrate with consumers. The Iraq stategy surely is touchy grounds, but I didn't see the Ad I'm sure it was effective.

homer said...

Budweiser is a smart company that knows what cords to play.

Anonymous said...

I think the commercial where the car shows for 5 sec is a great idea. not only is it too quick to bore you, I would think it's also cheaper to buy! pure geneous. btw I just got my super bowl tickets for 2006! I went through SuperBowlLoans.com, check 'em out worked great for me.