On the Fortune Magazine website I found an interesting article titled Taking Boutique Hotels to the Extreme http://www.fortune.com/fortune/articles/0,15114,1025829,00.html?promoid=yahoo. The article talks about Bill Lee and his innovative hotel idea. Lee started a hotel in the Dominican Rebulic that caters to the needs of extreme sports fans. One of the sports that is mentioned in the article is Kite-boarding. I think this is a good example of economics because Lee found a niche that wasn't filled, and now he is one of the sole providers for the narrow demand. I also thought it was interesting that people in there 50's were demanding something that would typically be related to the younger generation.