New Car Market Emerging
In the article New-car buyers flocking to the Internet, it states that America’s new love affair isn’t with the SUV or even the arrival of hybrid gas-electric vehicles, but it’s with the Internet. The Internet is now crossing the last frontier in the new car buying process – online negation and purchase. Jupiter Research reported last month that Internet generated sales leads and requests for price quotes will account for 22 percent of new car sales this year, up from 15 percent in 2002. So what is fueling this trend? In part, it’s a result of our busy lives. On the Internet, shoppers can cover several, even dozens of dealerships in just minutes, compared to spending days driving form one lot to another. So do you think as this new market emerges and more computer-literate consumers reach the age of buying cars, that it will put the concrete dealerships out of business?