Woman Power

According to an article in BusinessWeek Online, women purchase at least half of all consumer electronics sold. As described in the article, many companies are shifting their focuses of their advertising campaigns towards women. Many executives and managers are making this change after realizing the revenue potential of women buyers. This phenomenon sounds as though the companies are trying to expand their demand for their products by reaching a new clientele. It will be very interesting to see if this marketing goal will produce the desired fruits of the electronic corporations.