Reinventing the Family Farm
The American family farm is an art and science that is slowly dieing. Farmers have faced bleak farm prices since the 1950s. That’s the case with production focused farms growing such commodities like wheat, corn, soybeans, and pretty much most types of vegetable crops. Today’s production farms that grow these types of crops are large corporate run agribusinesses, and have the means to compete in a very difficult market. The focus for the smaller family farmer seems to be one of finding a niche market and then focusing on becoming the very best in that niche. The story relates a young financial planner and his story of buying an old vineyard in Temecula California. This family not only grows the grapes on their farm, but they harvest, produce, package, and sell the wine that comes from their grapes. This seems to be a way the farmers are finding a competitive edge in the difficult world of farming. By selling packaged goods instead of large bulk commodities, the man in this story has reinvented the family farm.