9/30/2005

Echo Boomers

With the Baby boomers winding down and Generation X being less materialistic than prior generations the market is starting to hit up Generation Y, also known as the Echo boomers. Many companies are donating series amount of expenses to this generation. Scion is spending 70 percent of its advertising towards the Echo boomers and many more companies are beginning to shift in the same direction. This is not a bad idea since last year the Echo boomers spent $170 billion of their money and their parent's money. This is definitely a great market to tap into.

6 comments:

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ethan said...

I heard that the echo boomers are stirrin up the whole economy. In Hotel industries for example, the Bellagio has gone through and spent $1500 per room for new beds. They did this insresponse to the younger people that constantly complain. This is a good article.

Dr. Tufte said...

-1 on Mia's post for spelling errors.

-1 on Ethan's comment for spelling errors.

I'm sympthetic to this sort of news. But on the other hand I've actually talked to advertising and public relations people about things like Generation X and the Echo Boomers. The stuff that comes out of their mouths is so nonsensical that it makes me wonder if I should read this stuff at all.

Zoe said...

Interested in echo boomer activity? Check out dailycents.com, the direct link to the article is http://blogs.dailycents.com/?p=804

carter said...

Dr. Tufte said that echo boomers are really important factors. I agree children have always spent their parents’ money. Children spend their parents’ money and advertising companies should advertise to children. It just makes sense.

Dr. Tufte said...

I didn't say that at all ...