We have all heard that Wal-Mart is planning to enter the financial services industry. I work in financial services and many people are concerned that Wal-Mart could bring their many retailing strengths to this market and force many companies out of business. I read an article that discusses reasons why Wal-Mart may not succeed in this market. Some of the reasons the author believes Wal-Mart may not succeed in this market is because there are countless regulations in this market that Wal-Mart doesn’t have to worry about currently. Second, people’s perceptions of Wal-Mart and their perceptions of what a depository institution should be are very different. As a member of the financial services industry it is good to hear that Wal-Mart may encounter difficulties in this endeavor.