McDonald's...the Next Starbuck's?
Upon reading the heading from this article, I stopped for a moment and thought, what? Apparently McDonald's will soon be marketing a new high end coffee as a way of competing with other gourmet coffee producers, such as Starbuck's, etc. While this tactic from Wal-Mart could improve their coffee sales, I don't see it as any real threat to Starbuck's. In fact, perhaps McDonald's decision to sell fine coffee will offer their existing customers an added perk. Similar to what the article states, I don't think McDonald's choice to offer gourmet coffee will give it much of a competitive advantage, because other places such as Starbuck's, focus primarely on coffees, whereas McDonald's is more specialized in its fast, cheap, and tasty meal solutions. I suppose only time will tell whether such a marketing strategy from McDonald's will prove profitable.