CBS's Slam Dunk on the Web
This year is the first year that CBS offered a free webcast of the NCAA men's basketball tournament. Last year they charged $20 for the webcast, but this year it was absolutely free. Over 200,000 people watched the webcast, which was twice what CBS expected. People seemed to enjoy the site, and the ability to rewind parts that they want. Advertisers seemed to appreciate the unexpected demand as well. A representative from Pontiac claims that the webcast, along with TV and other advertisement, contributed to a 10-15% increase in visits to their new site. Other advertisers haven't released a number on how they were affected, but believe that the increase helped them as well. CBS stated that they will work to improve the webcast and offer a whole line of sports events free to the public.
Posted by rico at 3/31/2006 10:24:00 PM