Business Plan to Improve the World
Many people in the world are just waiting for this brilliant, state-of-the-art idea to strike them, make them rich, and then live off the profits of that great invention for the rest of their lives. I found an article in Business Week that has a pretty good idea. Though it's great to see the advancement in technology, there is also a need for simpler products in third world countries. This article talks about a group of students that are combining all of the monitoring devices found in an intensive care unit into one simple device that can even be plugged into a T.V. This simple piece of equipment could bring the cost of getting all of those instruments down from $5,000 to $50. There are 5 billion people out there living at the bottom of the economic pyramid, they don't require the most state-of-the-art technology, but there is definitely money to be made by catering to the simple needs of these people.