I recently had the opportunity to attend the Mountain Plains Management Conference where I listened to Nicholas Avey discuss the big three of the auto industry. In discussing these big three the question was brought up in which of the three you should invest in. The big three are Ford, GM, and DaimlerChrysler. To figure out which one would be best in investing he and his co-author Robert Hull used the dupont model. There outcome was that Ford was the best followed by DaimlerChrysler and followed up by GM. This outcome was not a surprise to me especially with the hard times that GM has been having. One interesting note that Mr. Avey said was how many so-called experts predict that by the end of the year Toyota may very well take over DaimlerChrysler as one of the big three.