I think this strategic move by Wal-Mart is very smart and economically beneficial. The move will increase the amount of shoppers who enter Wal-Mart over the holidays. Even if most shoppers are only at the store for a price-match, Wal-Mart will benefit from the additional foot-traffic, and they must feel that they will make up any losses occurred through price-matching with an increase in the number of shoppers coming into their stores. This strategic move by Wal-Mart will insure control of much of the market during this busy holiday shopping season. So far, Wall Street seems to like the decision made by Wal-Mart as referenced in a steady increase in stock price since the announcement of the strategy.