Dish Network Preventing Product Cannibalization?
Several weeks ago, in response to the high prices for my previous cable television supplier, I began to shop shop around for less expensive options. It was interesting to me how much planning went on in putting together each company's different channel lineups. Each company offered several different plans, with different channels and different combinations of high and standard definition. Obviously the prices reflected the desirability of the individual plans. I soon realized that the channel lineups were arranged in ways to prevent product cannibalization. I will use Dish Network as an example. On "America's Top 120" plan they offer CNN, CNBC and Fox News, but not MSNBC. They offer TV Land, but not The Hallmark Channel. They offer many sports channels, but do not include CBS C, The Golf Channel, NFL Network or SPEED. It seems as if they will give everyone a taste of what they want, but not completely satisfy them. I believe that this is done in order to preserve their higher priced products, and insure that people with higher disposable incomes aren't being satisfied with a product targeted to people with lower disposable incomes.