Movie theatres charging a higher price and succeeding?
The movie theatre industry is making some big changes to the way you watch movies and it's worked so far. They are giving people more options in the movie theatre instead of just your typical movie going experience. You can now sit in seats that shake or a "no-kids" zone for adults to enjoy movies. These changes are having a positive effect on sales so far even though they cost a little more. In the short-run these prices will stay high, but in the long-run the demand for these more expensive amenities will drop causing the price to drop and stabilize. I think that this will help the movie industry (which isn't hurting that bad anyway) and it can also revolutionize the way we watch sports or any other forms of entertainment.