Justin Bieber has announced that he will be releasing a CD exclusively at Wal-Mart the day after Thanksgiving. By decreasing the availability of his CD, Bieber will be lowering the supply and will have the potential to increase the price on his CD. However, the question remains as to how that would work with Wal-Mart being so focused on low-cost. Will Wal-Mart manipulate the price of the CD and keep it arbitrarily low in order to get people in the store for "Black Friday"? Or will they decrease the supply of the CD, thereby creating a vacuum in the supply for millions of heart-broken little girls (personally, the guy makes me want to vomit, but I suppose 31 year old men are not his target market), and keep releasing small quantities of the CD to maintain a constant stream of shoppers throughout the Christmas season?
Many retailers have also started to slash their prices in October in a desperate attempt to get people into their stores for the Christmas season. These decisions by major retailers may change the way Christmas shopping is done for a couple years, but I see the attempts eventually backfiring as people get more and more fed up with the insanity of shopping so early in the Christmas season.