As companies mature there is often a period where supernormal growth is superseded by a lower level of constant growth. This is often problematic because despite the consistency of this trend and expectation that eventually it will happen no one actually wants it to happen. So companies will do everything in their power to prevent it and companies often have a significant amount of unnecessary upheaval and restructuring when it does occur. The real question is why does this happen? Why can't a larger version of the original continue to come up with new and winning ideas and carry on its success? Google is one company that has carried on this supernormal growth for longer than most and in doing so seemed to be a company that could beat the expectations. Recently many are starting to suspect that Google has indeed reached the end of its supernormal period. One answer as to why that may be despite Google's fervent efforts to be creative and develop new ideas is the loss of a portion of its most talented human capital. Google's as well as many other companies’ huge growth can be attributed to new and groundbreaking ideas with values far exceeding the cost of their implementation. But as Google has grown many of the creative visionaries who pioneered these are leaving to newer and smaller companies despite lucrative monetary inducements and offers of greater freedom to work. It begs the question what does the most productive portion of our society value as reward for its work: money, freedom, success, or something else?