In the article “Bumper to Bumper” by Giddings, he comments on the wide use of ribbons on vehicles. Giddings refers to another article “Consumed” by Rob Walker; Walker believes that the ribbons make a declaration about what kind of person has a ribbon on their car. So who cares if your yellow ribbon says that you support our troops. Could it be that those who ride around with their magnetic bows on their cars are saying “I have a husband, wife, son, daughter or a family member who is out there protecting yours and my freedom.
The real economics behind this “yellow ribbon magnet” affair is that someone came up with the idea that a yellow ribbon symbolizes our support for the troops and created a demand for it. This demand is making money for several companies. These five dollar “hot” items have made both consumers and business people alike happy. Isn’t that how our economy should be? It’s not a matter of a particular statement a person it trying to make. It’s about capitalizing off of something the public wants.