11/11/2004

Halo 2

On Wednesday, Microsoft announced that 2.4 million copies of Halo 2 were sold within the first 24 hours of the game being on store shelves. Sales reached up to $125 million! That’s 25 % more than what was predicted. One retailer sold 200,000 copies of Halo 2 before daybreak!

This is exciting news for Micosoft! I think it is amazing to have such hot items to keep a company in business after their main product has already reached an almost mature stage in its life cycle. Halo 2 provides an incredible competitive advantage for this company. I find the video game industry very interesting in terms of business and technology.

On a different note, just to spark some conversation, what does this news tell us about American culture? In just one day of sales, over 2.4 million copies were sold. How many of those do you think are burned and copied by now? That means, at this moment, at least 2.4 million people and their friends are crowed around a T.V. playing a video game! Just think how many people will be playing this after Christmas morning?

There are so many issues that this news can spark...

11 comments:

John West said...

Callie, I also find the video game industry fascinating. The most fascinating being the demograhic reality that is now showing that most video gamers come from the 18-34 age group. Aren't video games supposed to be for kids? Not anymore, with games out like Grand Theft Auto and many others, consumers are more likely to be male adults in their twenties.

peter_parker said...

Personally, I am not into video games. I don't think they are bad or anything, I am just too cheap to pay $50+ for a game. Anyway, those are incredible numbers and they will continue for a quite awhile. I know people that were still talking about the first version until recently.

Jake said...

It is incredible the numbers this game is pulling in, and that is just in the first few days. I have never been a video game guru, but I am not opposed to those that are. I saw on the news that someone had lined up at 10 a.m. the morning before just so he could get one of the first copies of the game, now to me that is a little too much.

Bruce Banner said...

Good job for Microsoft. They hit something big in a big market. I was in Burger King and couple guys in their early 20's talking about Halo 2 and one was telling him how to beat level. They were still talking about it when I left.

Biancca said...

On a side note, I just read in my marketing book that game consoles are sold at a loss, the revenue comes from selling the games. This weekend I played a little of the beta version of a new Warcraft (It looks just like Everquest to me) and what I wonder is, how can so many online games make money? To me thay are all relatively the same, and they all charge about $10 a month for an account. But they have to maintain the servers and add new patches to try to keep the games interesting. I am surprised people have enough time to keep all of those games in business.

Bryce Larkin said...

I also have played the new Halo 2 game for XBOX and it is awesome. This is another great aspect of capitalism. $125 million were sold within the first 24 hours of the game coming out.

Bryce Larkin said...

Is this time spent playing Halo 2 productive and will it have an impact on these 2.4 million people that have already bought it?

Joe said...

I think that this game will be a the rage for a while. It will have people staying up late nights. I don't think it is bad for these people but I am sure they could be doing something more productive.

Janet said...

Video games are becoming the next big hobby. People would rather be online playing these games, rather than out playing physical games. This I think is normal for the generation. My little sister doesn't seem to care much for going out and playing tag like I did when I was younger. She wants to play Sims or go online. We are just in a new fad and video games are huge. Microsoft did what they needed to in order to keep their customers.

Maudi said...

I think video games are great don't get me wrong but, I can't imagine wasting my days and my nights trying to kill an imaginary character. I can think of a lot better things to do than that. I think that Video games are like anything else that if played to long and to much it slowly eats away at the productivity of society. If we are not careful we could find ourselves in a situation of pure slothfulness and we would no longer have that edge that keeps us a dominating force.

Dr. Tufte said...

I can't see a lot of economic theory here, but here's an economics fact: video games are a bigger industry than movies. And they appeal to a younger demographic.

How does that make you feel about movie stars that try to use their celebrity status to influence voting? Think they have some egos on them, or what?