On Wednesday, Microsoft announced that 2.4 million copies of Halo 2 were sold within the first 24 hours of the game being on store shelves. Sales reached up to $125 million! That’s 25 % more than what was predicted. One retailer sold 200,000 copies of Halo 2 before daybreak!
This is exciting news for Micosoft! I think it is amazing to have such hot items to keep a company in business after their main product has already reached an almost mature stage in its life cycle. Halo 2 provides an incredible competitive advantage for this company. I find the video game industry very interesting in terms of business and technology.
On a different note, just to spark some conversation, what does this news tell us about American culture? In just one day of sales, over 2.4 million copies were sold. How many of those do you think are burned and copied by now? That means, at this moment, at least 2.4 million people and their friends are crowed around a T.V. playing a video game! Just think how many people will be playing this after Christmas morning?
There are so many issues that this news can spark...