I've never been one to participate in Black Friday, and I don't pay close enough attention to prices to know if there are better deals available. The author states that that consumers should enjoy the family time that comes with Thanksgiving, because the there are always deals before Black Friday as well as after Black Friday. If consumers are not spending much money early in their Christmas shopping, businesses will slash prices even more to give them an incentive to buy items.
The Myth of Black Friday
I read Where You Definitely Don't Want To Be On Black Friday -- The Mall because today is Black Friday. The article was wrote two years ago, but it really made me wonder if participating in Black Friday is the right decision. I still participated in the Black Friday madness last night, and according to a recent survey over 30 million people said they would shop on Thanksgiving day. As long as consumers create a demand for products store will continue to feed the frenzy. Stores create the frenzy by offering a few products for extremely low prices. They try to create offerings that will get you in their store, and hope you open up your wallets when you get in their store. Last night, my wife and I went to Target. Once we got what we were looking for we got in line. We had to wait quite some time in line. Target made the lines go up and down different isles. By the time we got to the register to check out, my wife had added at least five random items to our cart.