Sony Computer Entertainment Inc. announced that its flagship entertainment center, the PlayStation 4, has sold more than 30.2 million units. The console launched in November of 2013 and has been the leader of the ‘Console War’ since its inception. Sony is estimated to have sold almost twice as many units as the next best competitor, Microsoft’s Xbox One.
There are many reasons why the PS4 has outsold the One. Many consumers made their choice to go with Sony the moment the two competitors announced their price models. Microsoft started their retail price at $499 which included the Kinect, an additional piece of hardware that can sense motion. This made many consumers angry because they felt like the Kinect was an additional item that they were paying for that they didn’t want or need. Sony priced their console $399. This difference immediately won those consumers that were on the fence.
Nearly two years later Sony has continued to put the pressure on Microsoft buy procuring 30 day exclusivity rights on major game titles such as Call of Duty, Destiny, and Star Wars: Battlefront. The 30 day exclusivity means that PS4 owners will get downloadable content, or DLC, 3 days before the other consoles. By securing exclusivity on these popular titles, Sony is winning over consumers that used to be Xbox loyal. The professional Call of Duty players have made the switch to the PlayStation 4 after the announcement of the Call of Duty World League that will be operated by the game’s developer Activision.