Yesterday, while out Black Friday shopping, my brother-in-law informed me that Adele’s new album dropped! I had heard her single, “Hello,” which had been released a few weeks ago and loved it. So, today, I logged on to iTunes Radio to stream Adele’s new album, 25. But, it wouldn’t show up! I thought this was odd because I’ve never encountered this problem before. Adele’s hit single “Hello,” is the only song off the new album I was able to stream. So, I went ahead and purchased the album in order to listen to it. As a side note, it was well worth the cost.
A quick search on the internet revealed that Adele and Sony, Adele’s record company, opted not to allow streaming services such as iTunes Radio and Spotify access to her new album initially to drive her album sales up. A few explanations are found here: Why Adele Isn't Streaming Her New Album on Spotify or Apple
All-you-can-stream providers pay less to the artist, and Adele and Sony must’ve figured the demand for Adele’s new music was quite inelastic. They were right; consumers who couldn’t listen to the music on a streaming service have elected to purchase the album instead. This resulted in Adele selling 2.8 million album copies within the first five days of the album’s release – a record for the first week! You can check out the details here: Adele's '25' Sets One-Week Sales Records in U.S. and Canada
All I can say is, nice move Adele.