Even in a depressed economy black Friday improves sales for retailers across the board. The concept of discounts as a motivation for improving sales proves to be worthwhile. Year after year retailers send out the discount ads and ramp up inventory levels while at the same time limiting the level of other inventories. This method proved to be more difficult and less profitable due to the economy. From the article “Online retailers rev up deals to keep momentum” Mae Anderson says, “The bright spot offers hope after traditional retail sales came in just above flat for Black Friday, with shoppers packing stores but sticking to their lists, going for deep discounts and practical items. The ShopperTrak results contrast with a report Sunday from the National Retail Federation on its poll indicating that more shoppers flocked to stores but each spent less than last year.” This would be concerning that even though there are still many shoppers out in the stores they are sticking to their lists and spending less than last year.
The internet retail market has grown and continues to do so each year. Many retailers now have black Friday deals on days other than Friday. Many shoppers look for deals throughout the week of thanksgiving and especially on the day after. I think that even with the struggles of the economy and the decrease in sales for retailers the discount method of selling products does get many consumers thinking about their products. This helps promote more sales even on product that are not marked down for the black Friday event.