Jacking Our Info
Throughout the day, we generally feel protected from those trying to get information out of us; however, how safe are we? This article touches on companies which collect information from our fingertips. Every time we use the internet, there are companies who track not only the things we buy but also the things we search. The mundane searches and purchases that you make every day are being watched and recorded. The information then is sold to other companies, such as advertising firms, who need to know exactly what the customers’ interests are. This presents a dilemma of whether or not these practices are ethical. Just because we do not notice them recording our information does not deem it acceptable. Economic profits for those collecting information can be huge but under what cost. One needs to decide if the benefit of having custom advertisement directed to you outweighs the cost of being watched.