A $4 snack and cheaper airline tickets
In this blog entitled "There's no such thing as a free pretzel" the blogger talks about how airlines are now starting to charge their customers for pretzels, beverages, or pillows. At first many people are put off by the idea, thinking that those darned airlines are just trying to sell to a captive audience-why don't they just take a few dollars out of our wallets when we're going through security? I would guess that most customers don't realize that the real intent is to create some price discrimination. By offering lower airfares, the airline can attract some customers away from competition. These customers may not care much for a snack and are looking for the lowest fair. At the same time the airline can still service the snack-o-file customer who is not as price conscious and can still get their snack at an additional cost. Both the price sensitive and snack loving customers have their needs met while the airline is able to better fill their flights.