This article here talks about how SAS finally had to ground all of its Canadian-built Bombardier Q400 planes after three of them crashed. Even though no body was hurt, and Bombardier claims that there is nothing wrong with the planes, SAS decided to make the move to curb consumer fears.
This will be a tough blow to the plane industry in general, not to mention Bombarier and SAS. It is difficult to regain consumer confidence after one such incident, but three...well, let's just say I am glad that I don't work for the Public Relations department at SAS.
SAS now needs to regroup and come out shining with a new strategy that will encourage customers to try the airline because of specific improvements to their maintenance practices, pilot training, shorter hours and more rest for pilots between flights, etc.