An article in MSN discussed bottled water and how it is a strong part of the American economy. Bottled water costs three times more than gasoline. During its transportation empty space must be left in the trailer, because water weighs so much. This creates high transportation costs. We are taking this water from countries such as Fuji, who cannot even support its own citizens with clean drinking water.
So why do Americans pay so much for this water? It is convenient, we think it is more healthy for us than the stuff that comes out of a tap, and it is a sign of wealth. Bottled water comes in second behind carbonated soft drinks in consumer spending. For the makers and suppliers of bottled water this is great as it costs about the same to bottle and distribute as soda pop, but the marketing cost is 15% of that for soda.
The author mentioned that bottled water is a sign of the strength of the economy. If America goes into the recession that people are thinking could happen, the bottled water industry is sure to suffer. This could also have an impact on the many jobs that the production, storage, and transportation of water provides to the economy. It will be interesting to see if there is a noticeable difference in the market for bottled water in the coming months.